(Written for the official Graduate Fashion Week Blog 2012)
Let’s set the scene. You have spent the last few months tirelessly working on your graduate portfolio. You can’t remember what sleep is. You are prouder of your work than you feel you could be of a human baby. So naturally you want as many people to see it as possible. This is where social media comes into play. It’s now viewed as the best way to network but with such a plethora of sites available for you to use, which ones are the best to help you on your way?
Pinterest is a virtual online pin board which allows you to group together anything that you desire. It’s also a perfect way to get inspired as you can view other people’s boards. For graduates, this is a great visual platform to publish mood boards, designs and future ideas for the world to see in a creative manner. A quick search for Stella McCartney reveals hundreds of pinboards inspired by the Brit designer’s collections.
Graduate Fashion Week has just launched their very own Tumblr on their official blog. It aims to exclusively showcase the best up and coming designs and create a friendly and exciting sense of competition between universities in the lead up to Graduate Fashion Week. And if the saying is true that a picture is worth a thousand words, then this is the perfect forum to display your work through simply uploading sketchbook images, designs and even street-style.
Don’t forget to follow all your favourite designers and labels on twitter for guidance and inspiration. Why not follow Pheobe English, winner of the 2011 Vauxhall Fashion Scout Merit Award to see how she has progressed since winning last year and of course @OfficialGFW for all the latest news, competitions and interviews. A handy fact to remember- many fashion houses and establishments use Twitter to advertise internships and jobs. And Henry Holland, one of the newly appointed judges for this year’s ‘This Morning Viewers Award’ at Graduate Fashion Week never fails to post an amusing tweet!
LinkedIn is arguably the best site for networking and collating all your contacts that you gain from university, internships, jobs and of course from contacts made at Graduate Fashion Week. And the bonuses of having an online CV which you can constantly add to and amend makes the standard paper CV seem like a pre-historic concept! With 150+ members, this website offers one of the best opportunities to sell yourself to potential employers. You can even follow a company of your choice. For example Vivienne Westwood lists over 142 of their employees on LinkedIn which allows you to see what skills you will need if you want to follow in their footsteps.
The old favourite, Facebook enables you to create groups, events and share links to help showcase yourself to a mass audience. Graduate Fashion Week have their own page with links to exclusive interviews and images and their sponsors including Mulberry, Rimmel and George at Asda all use pages as visual platforms to present all the latest news and events. Mulberry have recently posted exclusive pictures of Emma Watson and Emma Hill enjoying themselves at Coachella so expect pictures galore when Graduate Fashion Week comes around in June. Who knows, you could feature in one of them!