Day two of Graduate Fashion Week and budding fashionistas were in for yet another treat with An Audience With: The Power Of Celebrities. Hosted by stylist and fashion writer for magazines including Grazia, Tatler and The Sunday Times Angela Scalan, the interviewee was Sarah Leon, director of talent for Next Model Management.
Having discovered such big names as Agnes Dean, rocker model Alice Dellal and Alexa Chung, Sarah has been in the industry for a long time, starting out as a model scout. Using her invaluable experience of the industry, Sarah revealed to the audience the secret of success for aspiring stars- these days you can’t just have a pretty face- personality, an original style and something special is what it takes to make it big. Gone are the days where a photograph told all. Nowadays the role of the internet has changed everything and models need to appeal through a variety of mediums and have an interactive element.
Speaking of various fashion campaigns, Sarah stressed the importance of personal style in whether a model gets the job. Take for example Alexa Chung, Sarah’s self-confessed favourite famous face. Before her campaign with SuperGa, relatively no-one had heard of the brand. This was shown by a quick audience vote. After Alexa shot a campaign, sales rocketed. This is Sarah’s philosophy proved!
So who does Sarah predict big things for in the future? Rita Ora, who has just shot to fame has infact been working with Sarah for three years, whilst Connor Maynard and actress Clara Paget were both name-dropped. And Internationally-speaking look out for French singer Lula Sarge and US Blogger Todd Selby.
It’s clear that the role of the celebrity is more powerful than ever. So if you’re an aspiring star, then look to the unique and more edgy stars for guidance!