Why We All Love London Fashion Week

Back in June I was lucky enough to be chosen to work on the blogging team for Graduate Fashion Week 2012. Sitting front row at the shows, witnessing all the amazing fashion talent and being in the company of some of the best-known names in fashion, I was in my element. I felt like a VIP even though in reality I was  infact a lowly intern! Fashion Weeks are sophistication and glamour defined, and this is why we love it. London Fashion Week lands in our capital this Friday and the hype for it is bigger than ever.

Somerset House









There are so many reasons for why we love our fashion weeks. They represent the ultimate aspiration for so many of us- the flashing lights from the cameras, the extravagant catwalk shows, the beautiful people and the crazy amount of press coverage (be prepared for your twitter feed to be inundated with fashion news). It all means success in some form. Everybody wants to live that lifestyle of rocking up to shows, having a seat reserved for you, in no less than the front row darling, and picking out what garments you will request to wear to some future high-profile event. And let’s not forget the extravagant after parties which you probably need an invite to get an invite to.

Oh the glamour!

LFW 2012 has all the British Favourites- Erdem, Christopher Kane, Daks, Corrie Nielson, David Koma, Burberry Prorsum….(breath)….Giles, JW Anderson, John Rocha and Mary Katrantzou to name JUST a few. These are the names that will be ruling what we wear next season. And of course all the top celebrities will act as pretty accessories for these catwalk shows- expect all your fashion favourites.

Fashion bunnies unite

LFW doesn’t just celebrate the current fashion industry in Britain, it promotes the future of it too with the Topshop NEWGEN scheme which introduces some of our future talent and the Fashion Fringe Scheme, originally set up nine years ago by fashion legend Colin Mcdowell which has a similar aim. Another reason to love LFW.

So in the last few days before LFW hits us with full force, and as the designers forget what sleep is whilst Somerset House is transformed into a fashion utopia, why not entertain your dream of becoming the ultimate fashionista and use your front room as your own personal catwalk. It will have to  do until the real thing becomes available to you!

Victoria Beckham has already set the standard for the Brits at NY fashion week


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