Purple Rain. The perfect sum up for AW12 in Britain

And the award for most unlikely style icon for AW12 goes to….Disney’s Ursula! Yes deep purple is well and truly in this AW. Commonly associated with power and royalty, purple is the ultimate statement colour. We’ve had ox blood red and jewel colours already this season, now it’s time to look pretty in purple.

Kristen Stewart in a purple-studded J Mendel Creation

The ultimate purple statement piece


















Dior, Christopher Kane and Vivienne Westwood all debuted purple creations at their AW12 shows, presenting wonderful dress cuts which enhanced tiny tiny waists alongside bold patterning. The key to pulling off this colour is to do it with one statement piece of clothing whether it’s a big chunky winter coat, a pair of shorts or a pair of pixie boots. Wearing head to toe purple is only for the brave and very fashion-savvy!  For a strong look without looking like a human blackberry team with leather (you won’t have a problem finding it on the high street at the moment!) or pure white knitwear for a nice contrast. It also works wonderfully with the current Goth trend- Perfect!


Floral with Purple at CK

Pretty in Purple at Dior.

Floaty Purple for Vivienne Westwood Red Label

Powerful purple from head to toe at Erdem


A silhouetted purple CK dress


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