Marks and Spencer is the upmarket British retailer that has brought us Percy Pigs (and friends) and luxurious ‘Two Can Dine For £10’ meals (how can I get alllll that food for only ten pounds?!)
When I’m in the mood for a culinary treat, M&S is where I’ll hastily head, ready to part with my cash.But for my wardrobe….I can’t say I’ve ever been tempted. Until recently that is!
In recent years M&S has managed to transform itself from a clothes shop for the older lady only, where cashmere jumpers and tailored trousers were the main attraction, to a retailer who has successfully targeted multiple markets through launching several different clothing collections.
Twiggy, Rosie Huntington-Whiteley, Helen Mirren, Alexa Chung and Olivia Palermo (the first two having their own collections for M&S) are all high profile figures and fashion role models for various audiences. These ladies have all helped raise the profile for M&S clothing by wearing and advertising the brand.
Through winning over hugely influential fashion figures of all ages and also using them in their advertising campaigns, M&S caught the attention of the younger fashion pack whilst still keeping the interest of their older consumers.
This risky marketing move seems to have paid off. Where other companies have failed trying to target too many groups rather than honing in on one, M&S has caught and held the attention of everyone it seems!
And their new collections have got some brilliant pieces which are both timeless and trendy at the same time.
These pieces from the Autograph collection are right up my street and can be mixed and matched to your heart’s content. And having been featured in a Vogue edit, there may be a few more sell-outs when people see the very affordable price tags!
The Limited Collection is also a new found favorite with the younger generation and is perhaps a little more trend-led and fun. This seasons collection has a great sports-luxe fused with seventies feel to it. These pieces are great for day-time wear whereas I’d say the Autograph collection is better suited for more sophisticated outfit options and work-wear.
I’ll definitely be buying from both these collections in the future. But aside from these two, there are plenty of other collections to chose from within M&S. Why not take a look next time you pop in for your Percy Pigs?